Near the company headquarters, in the luscious mountainous landscape of the alps, every facility needed for production is accessible. a reflection of its founder, these basic ingredients have come together to create a furniture label with a rather effective non-conventional approach. as well as his easy-going nature and desire to forge ahead, he possesses a curious combination of wit, practicality and a love of gardening. By following the path of the Ulm School of Design, in any DAMn° magazine # 29 / Nils holGEr MoorMaNN Living Large Nils Holger Moorman’s Alpine universe according to Nils holger Moorman, consequence, attitude, and transparency are the necessary qualities for a successful life. What is your attitude towards this? NHM: I think I am a typical German, in a way. DAMn°: Your furniture seems to ignore the debate on functionality that was crucial in Germany. Thus, an intellectual world opened for me. With design, however, this was different. Coming from a fashion dynasty, I had always been interested in beauty, proportions and colours. ![]() I was fascinated by the connection between the aesthetics of things and their long decay time. It was a perfect moment: nobody knew about design, the word itself was exotic and unconsumed at that time. I fell into the realm of design in the 80s, when I was 28 years old. DAMn°: As an autodidact, how did you roll into design? NHM: Through a lot of insane detours, I discovered design as a personal passion. Both movies are in good contact with each other. The other is more rational and calculated. One is covering the creative side that I am living from and that makes me happy. I have a bit from every profession, as if two movies were playing in my head. NHM: Maybe I am an ‘occasionist’, or a universal crazy nut. It’s difficult to give you a correct title. DAMn°: You work as a designer, an entrepreneur and a gardener. I like to let things grow in their own wild way. Since then I adore the garden, even if I never honestly got deeper into it. She told me once that there are no weeds only wild herbs. My late partner was a landscape architect with green fingers. DAMn°: Cooking or gardening, which is of more interest? Nils Holger Moormann: Actually I’m a dilettante, but I have a lot of fun with both. ![]() On this specific, sunny Saturday, he has to mow the grass in his garden. But during the weekends, this furniture label founder doesn’t go to the office, instead he prefers to stay at his home in Aschau, an old farmhouse on the edge of a mountain creek, encircled by exuberantly growing bushes. In the middle of this picture-book landscape is Nils Holger Moormann’s company headquarters, in an old timber house. Text saNdra hofMEistEr images Nils holGEr MoorMaN Aschau, near Lake Chiemsee, is an idyllic village situated in the Bavarian Alps, surrounded by high mountains and green meadows, where cows graze under big trees.
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